Trade Show ROI: The Simple Formula for Success

Posted by Meghan Skiff

In the era of “let’s do everything online,” there aren’t many nice things being said about trade shows:

These are all true.

Despite this, companies keep doing trade shows. Why, you ask? Well, usually for the wrong reasons, like this one:

“OMG. How will it look if we don’t participate this year?!”

That’s not a good reason to invest in a tradeshow. But, there are some great reasons:

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