If I tell you there is a brand new sales prospecting email in your inbox, ready for your review and response, how will you react? My guess is that you aren't going to be clicking your heels and exclaiming "woohoo" as you rush to check your email. Most likely, it's an eye roll, followed by a groan. Am I right?
Over the past decade, Inbound Marketing has skyrocketed in popularity. According to Hubspot’s State of Inbound Report 2016, 74% of companies reported that their primary approach to marketing is Inbound. It seems as if everyone is doing inbound these days, so you might think your startup should get an inbound strategy in place too. But should you? Not so fast.
