While companies often under-prioritize their blogging efforts, they shouldn’t. In fact, companies should be highly motivated to blog, given the benefits experienced by companies that blog regularly. Blogging is associated with higher numbers of traffic, leads and sales, which is the whole point of inbound marketing.
When you take a look at the numbers, blogging, it turns out, is downright irresistible. In this blog post, we’ll take a look at blogging statistics and why your company blog is the ticket to getting your prospects’ attention.
But, let’s start here: there are several definitions offered for the word “sexy.” Let’s go with this one: