Marketing has undergone significant change in recent years. This is a good thing, but marketers and business owners alike can find it all to be a bit daunting, too.
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So, now that you understand inbound marketing, you might be wondering how inbound marketing compares to outbound marketing and what makes the most sense for your business.
With all of the changes that have taken place in the marketing realm over the past few years, it is easy to see how anyone (even us marketers, sometimes) can be confused by some of the new terms that are floating around out there. These days, change happens quickly and constantly. It is your job to identify what matters most to your business.
