2015 Will Be The Year of the Smarketer

Posted by MixyMarketing

Are you ready for 2015? If you are a sales or marketing professional, it’s time to buckle your seatbelts. The moment that we’ve been waiting for in our industry for many years is about the happen: Smarketing is going mainstream.

For any company (especially startups!) thinking about how to grow revenues in 2015, sales and marketing are undoubtedly two of the top concerns. How will we generate leads? How will we sell to those leads in order to reach our growth goals?  But most importantly, how will leads generated by marketing lead to sales-ready interactions for that the sales team can leverage?

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INBOUND 2014: Sales & Marketing Have Officially Become One

Posted by Meghan Skiff

Once star-crossed lovers, sales and marketing had a tumultuous relationship in the past. But, those days are over, baby! Inbound marketing has changed the relationship between sales and marketing forever. What was once tense and competitive is now full of deep love and respect (..right?). Thanks to inbound marketing, marketers are able to provide sales with more and better leads and help shorten the sales cycles. Both functions work together to create a personal and meaningful relationship with customers and prospects. The blend is real, as marketers are now spending their time selling and sales is spending its time marketing.

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