Are you ready for 2015? If you are a sales or marketing professional, it’s time to buckle your seatbelts. The moment that we’ve been waiting for in our industry for many years is about the happen: Smarketing is going mainstream.
For any company (especially startups!) thinking about how to grow revenues in 2015, sales and marketing are undoubtedly two of the top concerns. How will we generate leads? How will we sell to those leads in order to reach our growth goals? But most importantly, how will leads generated by marketing lead to sales-ready interactions for that the sales team can leverage?