In the era of “let’s do everything online,” there aren’t many nice things being said about trade shows:
“They make my feet hurt.”
These are all true.
Despite this, companies keep doing trade shows. Why, you ask? Well, usually for the wrong reasons, like this one:
“OMG. How will it look if we don’t participate this year?!”
That’s not a good reason to invest in a tradeshow. But, there are some great reasons: