How to Build an Editorial Calendar on Trello

Posted by Meghan Skiff

Hey, which editorial calendar software do you use? A common question, yes, but there are a wide range of answers and options. Considering all of the advancement that has happened in the content marketing space over the past few years, you'd think that editorial calendars would be as straight-forward as can be, right? Well, that's not the case.

Read More

6 Signs Your Startup Shouldn’t Do Inbound

Posted by Meghan Skiff

Over the past decade, Inbound Marketing has skyrocketed in popularity. According to Hubspot’s State of Inbound Report 2016, 74% of companies reported that their primary approach to marketing is Inbound. It seems as if everyone is doing inbound these days, so you might think your startup should get an inbound strategy in place too. But should you? Not so fast.

Read More

The most awesome way to market your startup? Start early.

Posted by Meghan Skiff

Read More

Inbound Marketing Week 2015: 5 Things You Should Do

Posted by Meghan Skiff

Inbound Marketing Week 2015 is officially here.

So, what?

The truth is, Inbound Marketing Week could shape up like any other typical week, if you let it. However, there are significant learning and networking opportunities happening this week, so you might want to pay some mind.

But first, let’s get one thing out of the way.

Read More

5 Signs You Are Marketing From a Place of Fear

Posted by Meghan Skiff

“What would you do if you weren’t afraid?” The question, asked repeatedly by Facebook COO Sheryl Sandberg during her 2013 book tour promoting Lean In, makes the assumption that fear is present from the start. And, if you are doing a startup, fear is likely a familiar emotion.

Read More

Inbound Marketing: The Buyer is Everything

Posted by Meghan Skiff

One of the most common questions when I'm selling inbound marketing services to startups is this: 

"How will you write about X when are are not an expert in X like we are?" 

Good question. After all, I do spend a lot of time selling into companies that serve a niche market (often offering a breakthrough product or service which only exists thanks to said founders). I do encounter this question quite often.  

Read More

INBOUND 2014: Sales & Marketing Have Officially Become One

Posted by Meghan Skiff

Once star-crossed lovers, sales and marketing had a tumultuous relationship in the past. But, those days are over, baby! Inbound marketing has changed the relationship between sales and marketing forever. What was once tense and competitive is now full of deep love and respect (..right?). Thanks to inbound marketing, marketers are able to provide sales with more and better leads and help shorten the sales cycles. Both functions work together to create a personal and meaningful relationship with customers and prospects. The blend is real, as marketers are now spending their time selling and sales is spending its time marketing.

Read More