Blog Writing for Startup Success: Does it Still Work?

Posted by Meghan Skiff

Is Blog Writing still an effective marketing tool for startups?

I was browsing through the Q&A section on Clarity.fm where I came across a recent post, asking this question:

"Is starting a blog from scratch today still an effective marketing tool? Or another suggestion?"

I was not surprised to see this question, it is common among startups and more established organizations alike. After all, blogging has been around for quite some time. With so many newer tools available, it is natural to wonder if blogging is still "a thing."

Read More

Lessons on Blog Writing from Amy Poehler

Posted by Meghan Skiff

I’m reading Amy Poehler’s book right now.

I belong to a book club in Pittsburgh. When I’m in town, I try to attend. At first, I had ambitious goals of reading each month’s selection whether I could attend or not. However, as life and business have become increasingly busier, I’ve developed a very bad habit of only reading the books that interest me. When this month’s selection was announced, I thought to myself “Yes, Please.”

Read More

Three Timesaving Tips to Write More Blog Posts

Posted by Meghan Skiff

Blogging is so important - it can account for 55% more website visitors than if you weren't blogging. In terms of results, there is a big difference between the businesses that blog and those that don’t. Despite this, it is easy to find reasons to push blogging aside:

“Dealing with customers’ needs are more important.”

Read More

Blogging is Sexy: 5 Reasons Not to Resist Writing Your Next Post

Posted by Meghan Skiff

While companies often under-prioritize their blogging efforts, they shouldn’t. In fact, companies should be highly motivated to blog, given the benefits experienced by companies that blog regularly. Blogging is associated with higher numbers of traffic, leads and sales, which is the whole point of inbound marketing.

When you take a look at the numbers, blogging, it turns out, is downright irresistible. In this blog post, we’ll take a look at blogging statistics and why your company blog is the ticket to getting your prospects’ attention.

But, let’s start here: there are several definitions offered for the word “sexy.” Let’s go with this one:

Read More

10 Creative Ways to Generate Awesome Content Marketing Ideas

Posted by MixyMarketing

Content is the backbone of a successful inbound marketing strategy. You know that the more quality content that you produce, the more results you get. But, writing several blog posts, whitepapers, e-books, etc. can seem overwhelming. After all, you might ask yourself "do we have that much to talk about?" If you sometimes find yourself with a shortage of content marketing ideas, this blog post is for you.

Read More