Blogging is so important - it can account for 55% more website visitors than if you weren't blogging. In terms of results, there is a big difference between the businesses that blog and those that don’t. Despite this, it is easy to find reasons to push blogging aside:
“Dealing with customers’ needs are more important.”
“I meant to write a blog, but the day was hectic and it got away from me.”
“I don’t have any ideas.”
However, if you expect to generate business through your website, it is time to get blogging. I say this gently: it’s time to stop making excuses and get writing.
In this post, I’ve shared my favorite tips to write more blog posts, Learn how to take the pain out of the process in order to create great blog content quickly.
#1 Keep a running list of topics and ideas.
When creativity strikes, capture it. Adopt the mindset of saying to yourself “could this be a blog?” as you go throughout your day interacting with prospects, customers and team members. When you think of an idea for a blog post, jot it down or record a voice note. Keep a running list in your editorial calendar (I use marketing.ai to manage my editorial calendars, which includes nice functionality for keeping track content ideas, which can later be pushed to the calendar for scheduling). You can also get ideas from templates and lists like this one from Hubspot.
#2 Record your thoughts/thought leaders.
Sometimes getting your thoughts out verbally is easier than writing them down. Fire up a web conferencing tool like GoToMeeting or use your smartphone to record your conversation. Then, have the audio file transcribed, using a service like Rev. This is a quick and efficient way to get your thoughts on paper and capture the voice of the expert (whether it is yourself or someone else). Edit your content into a blog format, and you’re good to go!
#3 Reuse and repurpose existing content.
When it comes to creating blog content, there is no reason to reinvent the wheel if you have other great content in another format. For example, if you’ve given a recent presentation or conducted a webinar on a topic that is of interest to your target audience, use that content to create a series of blog posts. Your reader will have different preferences in terms of how they like to consume content, based on their buyer persona or position in the marketing funnel. Therefore, it is actually a good idea to repurpose content so that it published in multiple formats.
How do you save time when it comes to blogging? Share your tips in the comments section below.