Will Social Media Help You Get Leads? It depends. Let’s dive into some of the misconceptions out there about social media and what it will (and will not) do for your business.
Myth: Facebook is for B2C, not B2B.
Fact: Wrong! According to Hubspot, 77% of B2C and 43% of B2B companies have gained customers from Facebook. Look at it this way; virtually everyone is on Facebook these days. The lines between our personal and professional lives continue to blur. I don’t know about you, but my Facebook friends list ranges from close personal friends and family members to current and former work associates. Facebook is simply another opportunity to use your content to add value to your prospect.
Myth: Social media is for brand building, not lead generation.
Fact: Sometimes, execs brush off social media as a “soft activity” that doesn’t have anything to do with results. Wrong again. Social media provides a fantastic opportunity for companies to connect with prospects and guide them through the marketing funnel with additional offers and useful content shared on social networks such as Twitter, Facebook, LinkedIn and Pinterest. In fact, according to Hubspot, companies who are on Twitter generate 2x more leads than those who don’t. Now if that isn’t a reason to get tweeting, I’m not sure what is.
Myth: Social media effectiveness can’t be measured.
Fact: Ummm, that’s a scary thought. The good news is that it couldn’t be further from the truth. Social media sites and third party applications offer companies several ways to access detailed data on their reach and engagement. Additionally, high quality marketing analytics will track referral traffic from social media sites as well as conversion rates and leads. When it comes to online marketing, track everything. This will allow you to measure success and failure and improve your success over time.
Myth: Success in social media relies on a company’s ability to follow the latest trends.
Fact: It’s true that online marketing is moving at the speed of light. New sites and continuous innovation has created an ever-changing landscape. Don’t let that intimidate you. Marketing is (as it always has been) about your customer. Keep tabs on where your customers are interacting, when they are interacting, how they like to interact and what matters to them. If you keep your focus on your customers (and measure it!), you’ll have no problem understanding which social media site are worth your time and which aren’t.
Does that clear things up a bit? What are some of the other myths out there concerning social media or marketing on the web?
Image Credit: Sam Howzit