Posted by Meghan Skiff

20028141_sIt’s almost the end of January, so if you set a New Year’s resolution there is a high probability that you’ve already broken it - or that you are about to. Despite the fact that 2015 started off with packed gyms, high hopes and social media news feeds filled with fail-proof formulas for success, most resolutions fail.

But, why? In an insightful post published on the Bulletproof blog, Dave Asprey offers up the following reasons:

People make unrealistic resolutions.”

“People don’t equip themselves with the mental ammunition to fight off doubt and continue with their goals.”

“Using guilt or fear as motivation, or resolving to stop doing something.”

As Dave points out, this time of year is an excellent time to reframe your objectives for the year now that the New-Year-New-You buzz has died down, but the fresh energy of a new year is still there.

The real question is this: what do you really want out of this year? We often ignore this in favor of “shoulds” that we hastily apply to our personal and business lives.

Seriously, what do you want for yourself for the year? What do you want for your company? Can you paint of picture of the ideal scenario if I ask you?

Over the past few months, I’ve been asking myself that very question. This is an extremely exciting time to be a marketer, specifically an inbound marketer that works with startup companies. The pace is fast and there are fortunately plenty of opportunities to choose from. I’ve found, however, that the importance of focus compounds as time races on. What do I really want for myself? For Mixy?

Startup with a Vision Board

If you are not familiar (Pinterest can help!), a vision board is a visual representation of your wishes, hopes, dreams and aspirations. While most people choose to use a vision board to display their personal lives, I believe that it can also be helpful for companies, particularly start ups, as well:

#1: Find Focus

What is most important to your startup in the coming year, both including and beyond business growth? What are you striving toward? In the midst of a chaotic, busy week, it is important to remember what’s most important.

#2: Reinforce Purpose

Why does your startup exist? What are you solving? Your vision board can serve as a daily visual reminder of why you do the work you do.

#3: Establish a Framework to Drive Behavior

Big achievements are often the sum of small moments that are when carried out consistently, create change and results. Your vision board is a powerful way to set intentions for your startup.

#4: Establish a Holistic View of the Business.

Think through the hard and soft aspects of the company. Use your vision board to go beyond your sales dashboard to paint a picture of how you’d like the company to look.

#5: Tap into the Law of Attraction

The Law of Attraction dictates that “we attract whatever we think about, good or bad.” Use your vision board to attract the kind of life you want your startup to have.

How to Do a Vision Board for Your Startup

The basics of putting together a vision board are simple: one part reflection, one part magazine clipping and one part glue. However, here a a few items that you might consider in doing a vision board for your startup:

  • The type of talent you’d like to attract to your startup

  • Your ideal work environment

  • The culture you’d like to achieve in your organization

  • Revenue and growth goals

  • The types of customers you are seeking as well as the relationship that you’d like to establish with them

  • Improvements, new product launches or problems you are looking to solve


Share your vision board with me on Twitter! Tag me, @mixymarketing, in your tweet.

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