While companies often under-prioritize their blogging efforts, they shouldn’t. In fact, companies should be highly motivated to blog, given the benefits experienced by companies that blog regularly. Blogging is associated with higher numbers of traffic, leads and sales, which is the whole point of inbound marketing.
When you take a look at the numbers, blogging, it turns out, is downright irresistible. In this blog post, we’ll take a look at blogging statistics and why your company blog is the ticket to getting your prospects’ attention.
But, let’s start here: there are several definitions offered for the word “sexy.” Let’s go with this one:
Now, let’s break it down:
Blogging is Exciting.
If you are part of a startup, chances are that you are extremely passionate about the work that you do. When you begin to establish your thought leadership, you open the door to connect with like-minded and enthusiastic industry professionals, influencers and prospects.
Blogging is Stimulating.
As you build a community around your blog, you will have the opportunity to engage with your readers, which can include prospects and customers. Your blog readers will challenge and validate your ideas, which will help you understand them better.
Blogging is Interesting.
Getting to know your customer better and staying on top of industry developments and trends will not only make you a better blogger, but a better marketer and sales person. The more interesting your blog is to write, the more interested your reader will be. Don’t be afraid to leverage this: 70% of consumers learn about a company through articles, rather than ads.
Blogging is Appealing.
When your business begins blogging and maintains a regular editorial schedule, you will attract visitors to your content through search, social media and referrals. In fact, if you are looking to generate more traffic to your website, blogging is the best way to do it. Companies that blog see results, including 97% more inbound links, 67% more leads, 434% more indexed pages and 97% more indexed links.
Blogging is Intriguing.
Frequency and consistency in blogging is very important. What’s fascinating is this: the more you blog, the more results you can expect. According to Hubspot, businesses that blog 20 or more times per month celebrate 5 times more traffic than those that blog 4 times or less per month.
Blogging is Slick.
Blogging is Red-hot!
Are you ready to hit the keys with those insights and thought leadership now? Thought so. While blogging does require effort and resources, the payoff is worth it.