MixyMarketing

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2015 Will Be The Year of the Smarketer

Posted by MixyMarketing

Are you ready for 2015? If you are a sales or marketing professional, it’s time to buckle your seatbelts. The moment that we’ve been waiting for in our industry for many years is about the happen: Smarketing is going mainstream.

For any company (especially startups!) thinking about how to grow revenues in 2015, sales and marketing are undoubtedly two of the top concerns. How will we generate leads? How will we sell to those leads in order to reach our growth goals?  But most importantly, how will leads generated by marketing lead to sales-ready interactions for that the sales team can leverage?

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How to Get more Facebook Page Likes

Posted by MixyMarketing

So, you’ve set up a Facebook page for your brand. Now it’s time to connect with your target audience and build your community of followers - but how do you get started with getting more Facebook page likes?

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Five Things that Results-Driven CEOs Love About Inbound Marketing

Posted by MixyMarketing

Spending money is easy. Wasting money is scary. Too often, CEOs of startups and small businesses spend money on marketing only to find that their efforts yield no results.

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Five Ways to Push Yourself to Create Better Content

Posted by MixyMarketing

This past weekend, I came across this AWESOME slideshare presentation created by Brad Frost called “Death to Bullshit.”

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10 Creative Ways to Generate Awesome Content Marketing Ideas

Posted by MixyMarketing

Content is the backbone of a successful inbound marketing strategy. You know that the more quality content that you produce, the more results you get. But, writing several blog posts, whitepapers, e-books, etc. can seem overwhelming. After all, you might ask yourself "do we have that much to talk about?" If you sometimes find yourself with a shortage of content marketing ideas, this blog post is for you.

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It's Complicated: How to Explain Your Business

Posted by MixyMarketing

So, you’re sitting on a plane, anxiously awaiting takeoff. There is a fella sitting in the seat next to you making friendly conversation. You are both traveling on business. He asks, “What do you do?”

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Social Media for Lead Generation: Myths vs. Facts

Posted by MixyMarketing

Will Social Media Help You Get Leads? It depends. Let’s dive into some of the misconceptions out there about social media and what it will (and will not) do for your business.

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Online Marketing Budget: Five Questions to Ask Yourself Before You Spend

Posted by MixyMarketing

Ah, imagine what we could accomplish if money were an infinite resource! Then, again, budget limitations allow us to think creatively, prioritize and focus on the most important thing: ROI . As a small business, no matter how tight your purse strings are (or aren’t), you need to be strategic about the way that you spend your money. So, before you spend that cash, sit down and think through the answers to the following questions:

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Three Reasons Why Your Content is Boring and What To Do About It

Posted by MixyMarketing

Don’t you hate when you start to read something and then your mind wanders to the grocery list, weekend plans or the self-reminder to pick up the dry cleaning on the way home from the office? A paragraph in, you start again. Lather, rinse, repeat.

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Inbound Marketing Success: Five Essentials

Posted by MixyMarketing

Many small businesses have been extremely successful using inbound marketing to generate leads and increase sales. With a lower cost-per-lead than traditional methods like direct mail and print advertising, inbound marketing is an appealing option for B2B and B2C firms looking to get the most out of their marketing dollars.

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