“What would you do if you weren’t afraid?” The question, asked repeatedly by Facebook COO Sheryl Sandberg during her 2013 book tour promoting Lean In, makes the assumption that fear is present from the start. And, if you are doing a startup, fear is likely a familiar emotion.
Inbound Marketing Blog by Mixy Marketing
One of the most common questions when I'm selling inbound marketing services to startups is this:
"How will you write about X when are are not an expert in X like we are?"
Good question. After all, I do spend a lot of time selling into companies that serve a niche market (often offering a breakthrough product or service which only exists thanks to said founders). I do encounter this question quite often.
It’s almost the end of January, so if you set a New Year’s resolution there is a high probability that you’ve already broken it - or that you are about to. Despite the fact that 2015 started off with packed gyms, high hopes and social media news feeds filled with fail-proof formulas for success, most resolutions fail.