INBOUND 2014: Sales & Marketing Have Officially Become One

Posted by Meghan Skiff

Once star-crossed lovers, sales and marketing had a tumultuous relationship in the past. But, those days are over, baby! Inbound marketing has changed the relationship between sales and marketing forever. What was once tense and competitive is now full of deep love and respect (..right?). Thanks to inbound marketing, marketers are able to provide sales with more and better leads and help shorten the sales cycles. Both functions work together to create a personal and meaningful relationship with customers and prospects. The blend is real, as marketers are now spending their time selling and sales is spending its time marketing.

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