How Your Startup Can "Crush It"  in 2018

Posted by Meghan Skiff

As hard as it may be to believe, 2017 is fading away and 2018 is gearing up to take it’s place. As you scramble to get as much out of your pipeline as you can before everything shuts down for the holidays, it is also important to spend some time planning for next year’s success. If 2017 has taught us anything, it is that time moves quickly. What separates the winners from the losers is the ability to execute quickly and strategically - so, what’s your plan for 2018?

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Blog Writing for Startup Success: Does it Still Work?

Posted by Meghan Skiff

Is Blog Writing still an effective marketing tool for startups?

I was browsing through the Q&A section on Clarity.fm where I came across a recent post, asking this question:

"Is starting a blog from scratch today still an effective marketing tool? Or another suggestion?"

I was not surprised to see this question, it is common among startups and more established organizations alike. After all, blogging has been around for quite some time. With so many newer tools available, it is natural to wonder if blogging is still "a thing."

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Writing an Email to Prospective Client? Avoid These Mistakes!

Posted by Meghan Skiff

If I tell you there is a brand new sales prospecting email in your inbox, ready for your review and response, how will you react? My guess is that you aren't going to be clicking your heels and exclaiming "woohoo" as you rush to check your email. Most likely, it's an eye roll, followed by a groan. Am I right?

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How to Build an Editorial Calendar on Trello

Posted by Meghan Skiff

Hey, which editorial calendar software do you use? A common question, yes, but there are a wide range of answers and options. Considering all of the advancement that has happened in the content marketing space over the past few years, you'd think that editorial calendars would be as straight-forward as can be, right? Well, that's not the case.

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6 Signs Your Startup Shouldn’t Do Inbound

Posted by Meghan Skiff

Over the past decade, Inbound Marketing has skyrocketed in popularity. According to Hubspot’s State of Inbound Report 2016, 74% of companies reported that their primary approach to marketing is Inbound. It seems as if everyone is doing inbound these days, so you might think your startup should get an inbound strategy in place too. But should you? Not so fast.

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Three Social Media Mistakes Every Startup Should Avoid

Posted by Meghan Skiff

For startups looking to build their brand and connect with their future buyers, “social media” is often one of the first things mentioned in early marketing conversations. As in, “we’ve got to get on social media” or “we’ve got to get someone to do our  social media, ” or maybe even “we need a social media strategy.”

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The most awesome way to market your startup? Start early.

Posted by Meghan Skiff

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5 Ws (+1H!) of Startup Marketing

Posted by Meghan Skiff

This post kicks off Startup Summer Camp, a FREE program featuring a weekly lesson delivered via email, including homework that will help you become a lean, mean, lead generation machine! It's not too late to join in on the fun, sign up here.

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Inbound Marketing Week 2015: 5 Things You Should Do

Posted by Meghan Skiff

Inbound Marketing Week 2015 is officially here.

So, what?

The truth is, Inbound Marketing Week could shape up like any other typical week, if you let it. However, there are significant learning and networking opportunities happening this week, so you might want to pay some mind.

But first, let’s get one thing out of the way.

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6 Benefits of Meditation for Sales Professionals

Posted by Meghan Skiff

Full disclosure: the idea for this post popped into my head during final meditation in yoga class.

The idea that meditation brings about several important benefits to our lives (including our work lives) is now mainstream. In fact, many companies now advocate that their employees practice meditation, due to the numerous benefits that it brings to physical, mental and emotional health, as well as productivity and stress management.

While we know, in a broad sense, that meditation is “good for us,” the ways that it will improve our individual circumstances may still be unclear. If you haven’t yet developed a daily meditation practice, you may still be wondering “what’s in it for me?”

Well, if you are in sales, keep reading. In this post, I’ll outline the benefits of meditation for sales professionals.

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